Sighthound Studio

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Look for the Flashlight

The most commonly employed way to build quality is the find its pieces.
Build precision.
Build accurately.
Build it with features.
Build it fast.
Build it cheap.
Build it beautiful.
Assemble it all together and you get a good quality product. This approach disects quality into its known pieces only to put it back together later. Resurrecting pieces into a complete idea rarely works in a quality idea. It results in a salad of an idea.

The pursuit of quality is lost as soon as the scapel makes its first cut. The process of disecting kills quality. Yet, we are trained to look for quality by looking for its parts.

We look at specs of a computer before buying it, not at how it improves your life. Specs have some impact on the working, but not all the impact. There is an overall peace and comfort a computer can give you independent of its specs. Hence the popularity of Macs over PC.

We look at the technology of the sole and the weight of the leather and the stitching and the style when buying a pair of shoes. But they rarely tell us if they are comfortable, or if they age gracefully while staying comfortable.

It is easy to find a flash light by looking at what the beam is shining on. Don't look for the flash light by looking for the batteries, bulb, lens, switch and body. Look for what it illuminates.

To find quality, look for what quality does to you, not its pieces.


Some of my friends will know that I will eventually default to talking about quality. Not only does quality intrigue and inspire me in its philosophical form, but that talking about quality is all we can do to find it.